Product Validation
Becoming confident your product is a winner
The detials
Average Timeline
4-5 weeks
Before you start making grand plans about your product idea, it's pivotal to know if your users will actually need or want it. This results in a range of foresight and insights, which could help minimise costs or pivot slightly to guarantee more success. Within this process, the central theme is your users, we speak to potential users first and foremost, clarifying their needs before we look to meet those need.
01
Discovery
It all kicks off with a workshop to get our heads around the idea itself. Segment and explore the primary users of the product, and note down all the problems we are solving for those users. After considering how competitors and comparators have solved a similar problem, we formulate problem statements to guide our thinking. By the end, we have a solid ground to start asking the right questions to potential users.
Main deliverables include
02
Define
Within this Define phase, it's all about research. Here we test our assumptions about the problems that our primary users are facing. We gather as much info as we can around how users currently experience the problems in their lives, and how they are looking to solve them. Resulting in a clearing the narrative of the problem, perfect to start ideating solutions.
Main deliverables include
03
Ideate & Iterate
With our problem statements refined after the define phase, we will run another workshop to ideate solutions and map out a full customer journey through the product and its features. We will then select the most integral area to focus on, where we will get granular and look at how users will interact with that feature screen by screen. Now having the agreed strategy and direction, it's time to get these into working designs.
Main deliverables include
04
Design
Taking the area of focus from the Ideate & Iterate phase, we will use a templated design system. This help makes it a little more visual, which results in accurate testing. We will design actual finished screens ready for testing and even to be released in the market. While they will not be uniquely branded, they will be functional and professional. Helping us move forward into the last step of one final validation.
Main deliverables include
05
Validate & Handover
We send out our newly created prototype to test with five targeted users, asking them to complete specific tasks and give us some feedback. A final report will consolidate the results and indicate the best way to move forwards with the product. The last debriefing session together will help plan the next steps. Whether it's a big tick to now start adding more features to taking a step back and resolving some issues. You are finished with a validated prototype.
Main deliverables include
