Content is the mouth of your product. If it doesn't speak, no user will listen.
01 User queries
From our discovery and research of common questions and problems your users are going through, we map out these into common user queries.
Once we have agreed on the multiple common user queries, we start to think of which type of content will help in resolving these questions. They can be as simple as 'Contact Form' or 'How to Apply section'.
03 Secondary grouping
The last step is to then base some more content of the secondary grouping if need be. Helping to fully flesh out where the content would live and be understood.