On-page strategy to cushion your user through your product and hit those business goals
01 Page goals
Firstly, we start with the top-level pages as these pages will be the main starting point for all flows. From here, we begin to formulate on what the actual page goals are for both the user and the product.
02 Prioritising content
This leads to prioritising the content and actions. We nominate what call to actions are the most important for the user and what content we should be making the user engage with.
03 Layout design
From here we design the above in a simple skeleton proto-wireframe. We stress the need to keep it simple and void of any visual design so we can start to discuss and iterate on the flow and layout of the page.