Refreshing Australia’s leading crypto exchange
Client
BTC Markets
Project Timeline
8 month partnership
Company Stage
Established
Process Used
Full Process
Deliverables
About
BTC Markets is Australia’s oldest and fastest crypto exchange, pioneering Australian’s buying, selling and trading cryptocurrency. With a growing customer base in a fast paced industry, BTC Markets needed to refresh their visual direction, refine their user experience, and create a consistent visual language to apply across their marketing collateral and digital products. The results earned them the Digital Exchange of the Year award from the 2022 Blockchain Australia Industry Awards.
BTC Markets WebsiteBTC Markets' Audience
Finance Manager
A tech-head that knows how to make money work for them. They're building their portfolio and want a platform that will help it grow.
Programmer/Analyst
A computer whiz who has systemised their investments. They want a platform where they can leverage those methods to multiply their success.
Areas of Focus
01 Visual Style Ideation
Redefining the direction
02 Visual Language Guide
A well communicated style guide
03 Design System
Creating the language for the digital space
04 Marketing Website
Refreshing the content and style
05 Mobile App
A better looking and faster app
06 Marketing Assets
Connecting brand and product
01 Visual Style Ideation
In the crypto industry, brands can quickly become tired and dated. BTC Markets pride themselves on continuous innovation and needed a visual identity to match their plans for ever more comprehensive and cutting edge offering. Our ideation process considers trends in the market and the brand personality the business wants to convey before creating various alternatives that might appeal to the target audience.
02 Visual Language Guide
Through collaborative consultation, the BTC Markets team felt ownership and confidence in the new look and feel. This visual direction is then translated into guiding principals and key mock ups that help inform the design of all future designs across the website, digital product and marketing collateral.
03 Design System
The design system is our favourite part of pretty much every project. Working closely with the BTC Markets development team, we created an extensive and meticulously organised system of design elements. This ensured consistency in digital language and made all ongoing design and development much more efficient.
04 Marketing Website
For an entirely digital brand, the marketing website is the flagship of any marketing efforts. We wanted to refresh the user interface, but we also transformed the user experience to guide users through the features and benefits of the BTC Markets offering. A clean and minimal aesthetic reflected the safe and transparent experience customers have when they trade with BTC Markets.
05 Mobile App
Most customers of BTC Markets engage with their mobile application, and mobile users have very little patience for a clunky experience. Through a discovery phase we identified areas of the app that needed to be updated and priorities new features to be included. Once the user experience design was complete, the design system was used to ensure consistency and continuity with the website design, earning some high praise from BTC Markets users.
"After working with Alyoop to help us with our website, we hired them again for the next. It’s difficult to find creative agencies that care, can project manage efficiently, and take user problems and think about holistic solutions; these are three of many things they do incredibly well."
06 Dark Mode
Everyone loves a dark mode, but they aren’t as simple as they seem. Creating a full dark theme required close collaboration with the development team and balancing a varied colour palette across all design elements. The end result was a sleek, sharp skin of the product that in our humble opinion might even look better than the original.
07 Marketing Assets
Our worst nightmare is when good products go unused due to subpar marketing. Thankfully, the BTC Marketing team take their job seriously and pulled us in to help create marketing assets and templates that would do justice to the website and product they were advertising.
