Amplifying opportunities to advance trader goals
SPIKES Volatility Index is a leading measurement of the top stocks on Wall Street, based on the SPDR® S&P 500® ETF (SPY), the most actively traded ETF. Developed by T3 Index and powered by MIAX, one of the world's largest derivatives exchange groups, the index is poised to revolutionise Futures trading. To raise brand awareness and showcase their position in the market, SPIKES needed a website that effectively communicated the speed, reliability, and power of their index by displaying live and accurate data for prospective traders to assess and utilise.
Problems we uncovered
01 No Identity
Volatility Hub had no face, so no-one could see them
02 Information Overload
Lots of studies, PDF’s and studies but they were too scattered
03 Live Data was missing
No actual evidence of showing how better they are than VIX
Who we designed for
A seasoned futures trader who tracks market volatility. They have been using Volatility trading for a while, specifically VIX, but are always on the lookout for something to help improve their position and strategy.
01 With a new identity, comes direction.
Volatility Hub required a distinct and compelling identity to set itself apart from its primary competitor, VIX. By adopting a high-tech aesthetic and conveying a sense of speed and dynamism, the Volatility Hub positioned itself as a significant upgrade for potential traders. This approach enhanced the platform's credibility and reinforced its status as a formidable challenger in the market, ready to compete with its well-established rival.
02 Streamlining access to accuracy and transparency resources
Despite being relatively new compared to its main competitor, SPIKES seized the opportunity to highlight crucial resources that demonstrated their rigorous methodologies and commitment to delivering highly accurate, robust data. While this wasn't the primary objective of the website, it served as an essential facet of their strategy to increase brand awareness. This approach underscored the seriousness and credibility of the product, validating SPIKES position as a worthy contender in the market.
03 Familiar Charts, quick data
The primary aim for the website was to showcase live data sourced from their APIs, demonstrating to prospective traders the superior speed of SPIKES. The challenge of displaying real-time data without system overload was tackled effectively to prevent potential crashes, which could have adversely impacted the reputation of Volatility Hub and SPIKES. By utilising chart libraries and other ready-made resources, we tailored the aesthetic to align with the Volatility Hub's brand, ensuring a familiar yet distinctive design of charts that left a lasting impression.