Assessing and managing concussions for impact sports

We started with some discovery research, taking the time to understand deeply understand our users. We wanted to get a sense of their motivations, goals, needs, and desires, so we held workshops and sessions with the team to consolidate past data and current thoughts. Through heuristic evaluations, we were able to map out how and why users would engage with the product and where there were opportunities for design solutions to enhance their experience.

Time to focus on the visuals. We knew from early discussions of the brand - expertly developed by Light Creative - that we needed a UI style that felt premium and future-focused, while also maintaining a sports identity and conveying a sense of security. We wanted the visual style to indicate that all of HITIQ's products are innovative and data-driven, backed by thousands of hours of testing and research. Through collaborative moodboard sessions, we explored various ways to bring this style to life before creating a clear style guide to tackle the website and product designs.

The website was crucial for expanding HITIQ's brand awareness and enabling executives to initiate product discussions. With Art Direction and a professional video and photography shoot from Light Creative, we struck a balance between emphasising HITIQ's cutting-edge tech and incorporating the human element of athlete vulnerability. The website featured a healthy mix of visual and written content, highlighting HITIQ's tech and databank as a clear and effective solution to the pressing concussion problem in the world of sports.

HITIQ had a wide range of products, but the lack of design consistency across them was hurting their brand. To tackle this challenge, they needed a design system that could work across various platforms, from web apps to native apps. We collaborated with HITIQ's development team to create a malleable style and usable components that would not only establish a comprehensive language of existing components but also be adaptable to future unique components.

At the core of HITIQ is the ability to present vital data and insights that empower users to make informed decisions. Therefore, it was crucial to design a data style that was not only visually appealing, but also easy to comprehend and use. We made sure to create graphs and charts that were familiar to experienced users, while also developing ways to make the information accessible to those who were newer to the field.