Jack's Flight Club is a community of people looking for one thing: cheap flights. Members sign up and get daily emails of travel deals. JFC needed a web app portal to host all these deals so members can see it all in one place.
Founders Phil and Jack have been working with us for years as they continue to develop the mail outs along with a web and mobile app. As of February 2020, Jack's Flight Club had 1.5 million subscribers.
The start of a beautiful friendship
We sat down with the guys from JFC to get our head in the game and learn not only their product but business model. Since then we have helped work through a few major challenges:
- Making travel info highly discoverable and consumable
- Creating a seamless onboarding experience
- Creating visual style that made users feel like they were getting a travel tip from a friend
Making travel info highly discoverable and consumable
Creating a one-stop-shop to view all the travel deals allowed members to sign in at any time rather than wait for an email appear in their inbox. Search and filter features were tailored to suit optimal user journeys while a segregated information architecture kept all the juicy deal content in one area, and the unrelated brand and content in another.
Creating a seamless onboarding experience
At JFC, premium members get premium perks. These include narrowing down deals to those coming from your local airport, which means the system needs some extra info from you. A simple and intuitive onboarding process helped users to get as much value as possible out of the product without having to tinker too long in their settings.
Alyoop helped find simple design solutions to complex userflows and features on our hybrid desktop and mobile app. Their methodical and collaborative approach took both our users and developers into account, resulting in an intuitive and modern design. Very adaptive and would listen to any feedback and always quick to respond. Highly recommend working with them!
Designing a visual style
JFC is all about a friendly and inclusive approach. Users want to feel like they are part of the inner-circle, getting some hot tips from someone they know and trust. To convey this in the visual style of the product, we drew influence from popular one-to-one messaging platforms like a good old mobile text message, and built on this to create an intimate and direct user interface.