Empowering coaches and athletes
ALTR Project empowers coaches to easily build, design and deliver programs while doing the theoretical & time consuming admin work for you. Aimee, the founder of ALTR, approached us to take her product to the next level with an overhaul of the user interface design and a tweak of the user experience. There were some new features to add in and a strong brand identity to carry through both desktop and mobile versions.
We kicked things off with a Discovery Workshop to get our head in the game and identify the problems we needed to solve:
- Somewhat of a visual disconnect between the ALTR brand and the existing application
- Need for a design system to facilitate the UI design of a new client-facing app
- A need for a stronger visual identity to stake a claim in the marketplace
Somewhat of a visual disconnect between the ALTR brand and the existing application
The ALTR brand needed to be carried across marketing collateral and what were essentially two independent app environments facing different user groups. We used style-boards to hone in on a visual style that was energetic, vibrant, relatable, and simple.
Need for a design system to facilitate the UI design of a new client-facing app
Information needed to be sent between two application interfaces, with differing audiences, so consistency was a challenge. We deconstructed the initial product like dismantling a completed Lego toy. Once we had everything laid out, we could put it back together and create a lasting design system that could be applied to both apps.
A need for a stronger visual identity to stake a claim in the marketplace
The pre-existing UI was exactly what you would expect from an early stage product, just the essentials needed to get users active and engaged. But ALTR had to pack more of a visual punch to really stand out against the competition. Bold colours and imagery fit the industry and gave ALTR the edgy and active feel it needed.
Alyoop was fantastic to work with right from the beginning. I’m so used to doing things myself, or taking the fastest approach to ‘get things done’, but with them taking their time to really understand the product, my client and our ideal customer, they were able to create a design that went far beyond my expectations. Very adaptive and would listen to any feedback I had. Highly recommend working with them!